Data.ai estimates that roughly 75% of all downloads are organic.
But thanks to the strength of the Diablo brand, this isn’t necessary. With metrics like this, Immortal could no doubt continue to scale profitably through user acquisition. These numbers are signal that Diablo Immortal’s older cohorts continue to retain and spend while the game adds new, monetizing users to the player base. Most notably, the estimated revenue per download has already double from a healthy $6.09 in June to a $14.75 by November. In addition to the topline revenue estimate for mobile, digging into the data.ai estimates we see encouraging signs of health for Diablo Immortal. Healthy Signals Worldwide Revenue Per Download estimates courtesy of data.ai However, our concerns were quickly proven wrong as Activision’s Q2 earnings celebrated over $100m in player spending for the game in its first two months of worldwide release. On launch, we questioned the spend depth of the monetization systems implemented in the game on This Week in Games. With a largely negative response following its 2018 BlizzCon release, success was far from guaranteed. Yet Blizzard persisted, teaming up with Chinese F2P juggernaut NetEase to co-develop the game. Why It Mattersĭiablo is one of the most revered worldwide gaming brands, and fans famously negative reaction to the Diablo III auction house would give any developer pause when considering a full free-to-play release. With 75% organic downloads, growing revenue per download, and additional significant revenue from the PC release of the game, Diablo Immortal is clearly a monster hit for Blizzard and NetEase. Diablo Immortal has earned $284 million in mobile revenue in the 6 months since launching worldwide, according to data.ai estimates.
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